According to YouTube each month they have 1.5 Billion YouTube users engaged in the short video content of the app. The craze of the short videos got the hype when TikTok was introduced among the youngsters. After the success of Tik Tok, various apps have added the feature of short videos.
YouTube has released new data on the growing popularity of YouTube Short videos, its own clone of TikTok that was created to blur the lines between the two apps and prevent YouTube users from flocking to the trending platform.
That suggests that over 75% of YouTube viewers are interacting with Short videos in some way, which is a strong vote of confidence in YouTube’s defensive strategy against expanding TikTok competition. People may criticise platform replication all they want, but the truth is that it works, which is why every platform today appears to pounce on every major trend in the sector.
Short video’s growing popularity has been bolstered by a new survey by Inmar Intelligence, which found that 70% of web users now view short videos on a regular basis. The influence of TikTok continues to be impressive, as the platform catches up on a trend that was started by Vine and hypes it up for a new generation.
YouTube, in comparison to other platforms such as TikTok, is often thought to be a place where content creators may make more money from their content because of the ad revenue-sharing programme. As Short videos grow in popularity, advertisers will be able to send more tailored advertising thanks to the database of over 1.5 billion logged-in users. In a May blog post, YouTube described the global rollout of advertising as an “exciting milestone for advertisers.”
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