Now that you know how ecommerce web design differs for B2B websites, let’s circle back to B2C commerce and review a couple of examples.
What are e-commerce websites?
An e-commerce website is one that allows people to buy and sell physical goods, services, and digital products over the internet rather than at a brick-and-mortar location. Through an e-commerce website, a business can process orders, accept payments, manage shipping and logistics, and provide customer service.
Larq:
LARQ uses crisp product images and animations to make us genuinely excited about something as simple as drinking water. The reusable water bottle retailer persuades us to join their Bottle Movement and explore more of their stylish products through spot-on copywriting, color-block product features and an interactive plastic waste calculator.
Adding multi-regional capabilities (using Big Commerce) was another pivotal moment. According to LARQ, their conversions increased by 80% within three months.
Burrow:
Modular furniture retailer Burrow skipped words in favor of a home page video to demonstrate their main value proposition — assembling new furniture can be fun, quick, and tool-less.
Using a mix of product and lifestyle pics, Burrow makes it easy to picture their latest designs in your home, customize them for the right fit, and order in several clicks.
Skullcandy:
We rave about Skullcandy pretty often, but it’s hard to do better than this with an ecommerce store. They expertly offset bright colors with a signature black website design to create a sleek, luxurious feeling. Products are easy to discover, review in great detail on video, and then read on the specs.
Though their primary market is audio, browsing Skullcandy’s website is a delightful sensory experience due to their expert use of visuals, material design elements and video.
Solo Stove:
Solo Stove website is an admirable example of how to use iconography in ecommerce. The fire pit manufacturer made custom icons for each product category to better convey what they are selling and highlight some of the main product specs.
How-to product videos, illustrations and FAQ sections highlight their main point further — their products are durable, easy-to-use and well worth the price.
Bliss:
Bliss’ website is absolute cotton eye-candy. The spa-powered skincare brand uses three dominant colors — Millennial pink, baby blue and Gen Z yellow — to visually appeal to their primary buyer personas.
The funky and friendly brand attitude is further reinforced through microcopy. The wording of button copy, section titles, and form descriptions makes you feel as if you are talking about your skincare routine with a friend.
The Mountain:
The Mountain has all the great design features of an ecommerce website. A straightforward navigation bar featuring main product categories prompts exploration. A service banner, placed under the header, immediately informs about shipping terms and possible delays — good practice for managing customer expectations.
The hero slider highlights the latest seasonal goodies and promos and encourages further discovery. With a wider range of product categories, The Mountain has done an excellent design job of organizing everything in categories to reduce the overwhelming feeling many ecommerce platforms can give you.
